Pricing Intelligence: The Margin Layer in Nash’s Orchestration Engine
Nash connects merchants, carriers, and customers through orchestration
Nash pricing can connect that network through pricing intelligence, turning every dispatch into a profitable decision
A fair distribution of margin between all the stakeholders
Pricing in Last Mile Delivery
Pricing isn’t just a rate card, it’s how logistics & eCommerce companies create economic balance across the network.
Carrier / Delivery Partner
A fair, data-driven payout for effort, distance, and reliability.
Merchant / Platform Customer
A transparent cost promise that protects their margin, value and trust
Organization (Nash)
A control lever that balances growth, service, and profitability.
Why Pricing Matters?
For Nash
Converts orchestration → predictable profit
Nash can track profitability by account or SLA, like Bringg’s cost-to-serve analytics.
Aligns cost-to-serve with provider mix and demand
Models true carrier cost by route or region, similar to Uber Freight’s dynamic lane pricing
Turns operational data into revenue signals
Uses delivery and distance data to drive pricing insights, as seen in Project44’s performance analytics
For Nash's customer
Creates clarity and fairness in delivery pricing
Transparent breakdowns at checkout, like Shopify’s delivery pricing dashboard.
Enables flexible tiering by urgency
Offers Standard, Same-day, Express tiers, similar to DoorDash Drive or Uber Direct.
Strengthens retention through predictable margins
Stable delivery costs build trust, akin to Amazon Logistics’ locked seller rates.
Some Real World Pricing Impact
Before-After scenarios
Margin Stability
Before
Unpredictable
After
Predictable, forecastable
Failed Deliveries
Before
Cost absorbed
After
Cost modeled & reduced
Merchant Pricing
Before
Flat fees (typical)
After
Tiered, flexible pricing
Decision Flow
Before
Operations-led
After
Profit + Operations led
Future of
Pricing &
Last-mile
Explosive Growth
The global last-mile delivery software market is expected to grow from USD 15.2 billion in 2025 to USD 41.5 billion by 2035. (1)
Technology determines winners
45%+ of delivery providers have integrated AI solutions & real-time routing to reduce cost and improve reliability. (2)
Cost and speed margins collapsing
The last mile already accounts for ~50%+ of total logistics /shipping cost in many businesses, the pressure is real. (3)
Building Nash’s Pricing Intelligence Layer
About myself
15+ years in pricing and revenue strategy across two continents (FedEx India & Canada)
Proven record of turning operational data into pricing intelligence that improved margins and decision accuracy.
Expertise in multi-carrier optimization, incentive-based pricing, and regional cost modeling.
Deep understanding of how merchant experience and network economics interact in the last mile.
Known for designing scalable frameworks that align commercial goals with operational constraints.
About the product
Dynamic Profitability Engine
Integrate real-time cost curves, provider rates, and customer SLAs into the dispatch logic.
Merchant Pricing Suite
Build configurable tools for merchants to select pricing tiers and promises at checkout
Provider Incentive Design
Align payout models with performance — reliability, speed, and NPS — to reduce cost per successful delivery
Data & Insights
Establish a pricing analytics dashboard to visualize margin by region, provider, time, or delivery mode.
Scalable Governance
Define the pricing logic that adapts across verticals (grocery, retail, pharma, QSR) and geographies
About the roadmap
PHASE 1
Discovery & Design
Integrate real-time cost curves, provider rates, and customer SLAs into the dispatch logic.
PHASE 2
Merchant Pricing Suite
Build configurable tools for merchants to select pricing tiers and promises at checkout
PHASE 3
Provider Incentive Design
Align payout models with performance — reliability, speed, and NPS — to reduce cost per successful delivery
PHASE 4
Data & Insights
Establish a pricing analytics dashboard to visualize margin by region, provider, time, or delivery mode.