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Pricing Modules

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Cost Intelligence Module

Establish a foundation of true cost visibility and accuracy before pricing decisions are made.

Key Functions:

  • Cost Data Repository: Houses all cost drivers-fixed (leases, insurance, salaries) and variable (fuel, tolls, maintenance, 3rd-party carrier rates).

  • Cost Allocation Engine: Allocates shared costs (overhead, tech fees, dispatch) to each transaction using standardized cost keys.

  • Real-time Cost Inputs: Integrates external APIs (fuel index, load board rates, driver wage changes, etc.).

  • Scenario Modelling: Allows users to simulate cost changes and their effect on profitability.

  • Output: True Cost-to-Serve baseline per lane, per customer, per load type.

Rating & Margin Engine

Convert cost data into optimized sell rates with embedded margin intelligence.

Key Functions:

  • Rate Calculation Logic: Defines how sell rates are derived (cost + margin %, markup by lane, or yield targets).

  • Margin Guardrails: Built-in margin floors/ceilings to prevent underpricing or overpricing.

  • Market Benchmarking: References lane-level market rates for competitive alignment.

  • Multi-Mode Rating: Adapts to FTL, LTL, Intermodal, or Air/Ocean pricing logic.

  • Output: Automated price quote with transparent cost and margin breakdown.

Dynamic Intelligence Engine

Inject real-time adaptability and predictive capabilities into pricing decisions.

Key Functions:

  • Demand-Supply Elasticity: Adjusts pricing based on live demand signals and available capacity.

  • Seasonality Adjustments: Applies automated surcharges or discounts based on peak season patterns.

  • Economic Sensitivity: Integrates macro data (CPI, diesel index, consumer spending) into pricing coefficients.

  • Machine Learning Models: Predicts win probability, expected margin, and optimal quote range.

  • Output: Dynamic “recommended price” and pricing confidence score.

Compliance & Audit Module

Maintain trust, transparency, and control across automated pricing operations.

Key Functions:

  • Pricing Governance Rules: Ensures every quote adheres to internal policies and external regulations.

  • Audit Trail & Versioning: Captures who/what changed pricing logic, margin parameters, or approval rules.

  • Anti-Collusion & Fair Trade Guardrails: Protects against unfair rate manipulation or cross-customer price sharing.

  • Data Security Layer: Encryption and role-based access to sensitive cost/margin data.

  • Reporting Suite: Audit-ready pricing logs for finance and regulatory reviews.

Analytics & Performance Module

Drive continuous improvement and revenue accountability

Key Functions:

  • MAPE & Win Rate Analytics: Measures pricing accuracy (Mean Absolute Percentage Error) and bid success rates.

  • Margin Decomposition: Breaks down variance by cost, price, and mix drivers.

  • Customer Profitability View: Identifies top/bottom performers and contract vs. spot contribution.

  • What-if Analysis: Quantifies margin impact of operational or market changes.

  • Output: Interactive profitability dashboard for strategic and tactical decisions.

Integration & API Layer

Ensure plug-and-play adoption inside Vooma and for external customers.

Key Functions:

  • Seamless API Connections: With TMS, load boards, ERPs, and carrier systems.

  • Data Normalization: Standardizes rate, cost, and performance data formats.

  • Webhook Triggers: Real-time price recalculation upon order or data changes.

  • Scalability: Supports multi-tenant architecture for Vooma and customer accounts.

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